In PSFK’s Future of Retail Report there are a ton of brilliant and innovative examples of ways that social networks and new technology are impacting our shopping and purchasing behaviors. PSFK is a New York based company, so naturally many of their examples were from our own backyard.
The one that stood out to me was Kickstand, a mobile coffee stand in Williamsburg, Brooklyn. Their website states:
Kickstand is committed to providing the best possible cup of coffee to community events in NYC with the smallest environmental impact possible. We achieve this goal by using bikes not only for all of our transportation needs, but also for a portion of the power we use in brewing the coffee we serve. At Kickstand getting people outdoors and bringing them together over coffee is our primary goal.
There are two nuggets of messaging that stand out in their mission and relate to some of Project: Interaction’s goals: emphasis on sustainability and the notion of bringing people together. Their motivation isn’t necessarily to brew and sell coffee. If we look at it another way, these coffee entrepreneurs are fulfilling the needs of Saturday morning Williamsburgers, who are thirsty, caffeine-deprived, environmentally conscious, or just in need of a good, casual conversation.
Their cart promotes the creation of social interactions between residents in their community while taking environmental impact into consideration. By focusing on the concerns of their community they’re able to create a more meaningful experience for their customers.
I can’t wait to get to McCarren Park to meet these guys!