On week 4, we left the classroom and entered the design studio. 13 students from Project: Interaction visited R/GA to learn about what it’s like to work as a designer from five amazing and inspiring Interaction Designers, Copywriters and Visual Designers.
When we arrived, we were eagerly greeted by Bertha Deshon, a recruiter for R/GA who along with VP, ECD Interaction Design and Friend of SVA IXD, Chloe Gottlieb, helped organized our visit. As we shuttled through the hallways, the girls remarked on everything – from the awards on the walls, to the decorations inside offices, to the well stocked coffee bar.
Waiting for our students when we arrived at the conference room was a table of snacks (Whew!), so as the girls enjoyed pretzels, chips and soda, the panel discussion begin with a few videos showcasing R/GA’s award winning work.
The panel included five talented women from a variety of design backgrounds. They talked about how they discovered design and what their jobs at R/GA. The discussions also touched on the different types of jobs at the agency and what goes into a successful project. I probed the panel on how they valued sketching in the design process, so the girls could understand why it’s so important to sketch.
When the floor was open for questions, the girls had plenty. Many wanted to know where everyone went to college, some were interested in how photography fit in at a digital agency, others had questions about R/GA’s work. One of our students really wanted to know what an algorithm was. I love the curiosity!
Because of the distance between R/GA and UAI, we were only able to stay an hour, but it was an hour of inspiring moments – for Katie, myself and the girls. It was awesome to see the girls hanging on to the words of everyone who spoke about their experiences. We remarked later how we could see sparks coming off of some of the girls in attendance. I think we opened up their eyes with this trip to all the exciting opportunities that come with a career in design.
Katie and I were up for the task of chaperoning our students from school to Times Square and thank goodness it was uneventful. Of course, we had occasional moments of ‘was this a good idea?’ The first was as the subway door started to close on Katie and one of the students at the Borough Hall station prompting us to do exactly what the MTA says not to: hold the closing doors. The other, maybe not surprisingly, also involved the MTA. The MTA pass that I was given allowed us to travel on the subway for free, but what I didn’t realize is that during rush hour the pass is invalid. The MTA official, not so kindly, told me this fact and I guess the concerned look on my face as I was thinking ‘how do I get all of us back to school?’, prompted a change of heart and she let us through. (Whew! x2)
For next week, we’re talking about mobile and bodystorming! Yay!